Want to boost fall class attendance?

I just got a great idea from Jennifra Norton while visiting her for a summer beach weekend in Harwich, Cape Cod, Massachusetts. Jennifra was part of the talented YTT Kickasana tribe of November ‘06. While reminiscing, she mentioned that she had used my Gentle I CD to launch an attendance drive for her classes at vitalityfound.com that year. The drive was a great success and I thought I’d like to support other teachers by mentioning her brilliant idea. Jennifra had a core group of regulars who weren’t always that regular. It was the classic case of having a bunch of students who loved her classes but were non-committal, so the full group never really showed up for any given class. So Jenn offered them the incentive of a free Gentle I yoga CD for whomever won a drawing set on some date 6 or 8 weeks into her fall schedule. Each time a student attended class they could put her/his name on a piece of paper into a jar/hat/basket. If they brought a friend they could put their name in twice.

So, I am offering a free CD (any of my 5 CDs) to any teachers who would like to run this attendance drive in their classes this fall. If you are interested, just send me an email with your plan ad I’ll send you a complimentary CD for your attendance drive. Get creative with it. Make it work for your class schedule situation. And let me know your experience with it at the end. I think Jenn ran it twice in a row, which builds on the momentum and gives more than one person a chance to win.

The benefits of yoga are available with regular practice. Let’s support regular practice!

8 Responses to “Want to boost fall class attendance?”

  1. on 31 Aug 2009 at 7:31 pm Peter Gibbon

    Ok Rudiji
    Your energy is so calming as I remember one time you and Yoganand did a workshop together(Spiritual Dorways-i think)
    I have a large % of Gentle folks coming to our studio and find myself teaching most of the Gentle classes by default. I have learned so much from my students,their issues as well as my own as they develop as to delivery of a good Gentle Yoga class.
    What you say about comittment is so true-I have a core of 4 or five who are very much comitted the others tend to lapse for a variety of reasons-I think a free CD would really encourage attendance and I think it should be a regular feature. Been thinking of reward for our main supporters and a gift like a CD would be richer than a free class pass or five. When we start our Store up I will feature your CD’s as well.
    In short I will run a drive for our 4 Gentle classes using your CD’s.

    Be Happy

    Peter

  2. on 31 Aug 2009 at 9:49 pm Elizabeth Spahr

    What a great idea! As a Kripalu trained teacher, I thoroughly enjoyed taking your classes. My partner and I recently opened a yoga studio. Our policy is drop in, which I think is great for the students, but sometimes people don’t come as often as they might. I have noticed that most people really enjoy the Gentle classes if they let themselves try them. Often the “type A” people feel the need to do Moderate or Vigorous only, but if they can only attend a Gentle class due to schedule, they are often quite surprised. Perhaps this incentive is another way to get those people to try the Gentle classes. I hate to think of leaving out our true “gentle people” though. This is a great idea, that I think we can really expand upon.

  3. on 01 Sep 2009 at 1:30 am Lisa D. Bryan

    Jai Rudi ~ I love this idea!!! For 5 years I’ve offered a gentle flow class at a nearby church. Almost everyone attends on a drop-in basis and almost never by the series (discounted). This seems tailor maid for me. My idea is in the email announcing the restart from summer break, to tell them the fun strategy of each time they attend, they can enter the drawing for your cd. I’ll give them until the end of October (about 6 classes) before I hold the drawing. Some are also considering a Kripalu trip, so I’ll also tie in your availability there to the info about your cd. I’d like to offer cd #3. Many many thanks,

    Lisa D. Bryan (Kripalu RYT500), 2729 W. Chew Street, Allentown PA 18104

    PS I loved your early am gentle class when I was at Kripalu in March this year. You did the flow from cd 4 – it dove into places I thought I had already gone into maximally. Very beautiful to find something new there w/your superb guidance.

  4. on 01 Sep 2009 at 1:47 am margaret Kirschner

    Rudy-
    I would love to run an attendance promotional give-away for my yoga studio this fall. I’ve attended a gentle class with you several times when I’ve visited Kripalu in the past and I love it and know my students will love the opportunity to win your DVD. I teach a gentle Kripalu yoga class and a prenatal yoga class. I continually promote consistency in yoga practice rather than intensity. Thanks for all you do! Margaret Kirschner

  5. on 12 Sep 2009 at 9:20 pm admin

    Hi Elizabeth,

    Great to hear from you. I think you’reexactly right. This can be a way to encourage folks to try the gentle classes. I’m not sure what you mean by “I hate to think of leaving out our true gentle people.” Let me know. I’m not sure they have to be left out.
    Send me your mailing address and I’ll pop a CD in the mail.

    All the best,

    Rudy

  6. on 12 Sep 2009 at 9:37 pm admin

    Lisa,

    Thanks for your response to the CD class attendance promo idea. I’ll pop a Gentle III into the mail for you today. And thanks for your kind words about the Gentle IV sequence. You say it well, “finding something new in places you were already quite familiar with.” I think of this gentle style as “Gentle and Deep.” Glad it worked so well for you. My availability for your group trip will be available in my newsletter. I’ll send one out again in about 6 weeks. Or you can ask when you start to explore dates.

    All the best,

    Rudy

  7. on 12 Sep 2009 at 9:40 pm admin

    Hi Margaret,

    Thanks for your response. Sounds like you have the perfect classes to use a Gentle Series CDs for an attendence promo. Be aware they are CDs not DVDs. And send me your mailing address and I’ll pop your choice of Gentle Series CDs (I, II, III or IV) into the mail for you.

    warm regards,

    rudy

  8. on 20 Sep 2009 at 10:08 am Laura Thomas

    Hi Rudy,
    I am a YTT grdauate of the just finshed August 09 program. You taught our morning Sadahana the first week and generously shared your lesson plan and music with us . I loved the gentle opening that your class provided especially with all the vigorus work we had during the day. I’m beginning to teach here in CT and would like to offer your CD in a drawing for students who attend my class in October. I think this will really help give folks a reason to try a new teacher. Thaqnks for all your help and encouragment!
    Jai,
    Laura

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